A groundbreaking event series where we discuss about the broader impact of digital innovations, trends, and opportunities that are transforming businesses. Join us this day to hear from the top industry decision-makers who are solving new technology problems with design.

Thursday, November 2, 2017

at the Bluxome Street Winery, San Francisco



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Kate Freebairn
Head of Design at Nest

Kate is a design leader who comes from an industrial design education and practice. She has spent her career working on her passion of bringing hardware and software together as a seamless end-to-end experience. Kate loves working at the intersections of products and experiences, creating joyful and useful experiences that improve people's lives. During her career Kate has designed for many brand including, Resmed, Cochlear, Nokia, Amazon and Twitter. Kate has experience a broad international experiences living in Australia, Italy, Finland, and she is currently based in San Francisco.


David Townsend
Chief Designer at IBM Analytics 

A graduate of Art Center School of Design in Transportation Design, David is Chief Designer for IBM Analytics Platform (Cloud, Big Data, Analytics Software, Data Visualization, Machine Learning, AR). He manages 4 major studios for IBM made up of UX/UI Designers, Graphics, Strategy / Research, F.E.D. Communications, Writers, and Developers, all currently defining the future of software, data design, and how we run the planet.  In less than 3 years, David has managed to not only build a new studio for IBM in SF, the team has won the prestigious Red Dot Award for Best UX/UI 2017.  


Jason Witenstein-Weaver
Head of Big Data UX at Google Cloud Platform

Jason has been leading experience design teams for over 15 years for start-ups, corporate tech, entertainment, and nonprofits. During his 6+ year tenure at Google, he has innovated product experiences for Google TV, Social Impact, and Travel. His journey through those domains have given him a big tool belt to rely on as he heads the Cloud Big Data UX team and continues to explore and contribute his passions for storytelling and interactive visualization to the future of Data Processing & Analytics. 


Nick Myers
VP of Design at Trulia

Nick leads design at Trulia where he guides user experience (UX) design, UX research and brand design teams in creating immersive and enjoyable experiences for consumers. Nick has more than 20 years of experience designing for top brands, and serves as an advisor for health and IoT startups, including Carrot Sense, Rock Health and Practice Fusion.



Hung Truong
Vice President of R&D, ArcSight Software at Hewlett-Packard Enterprise

Hung leads the ArcSight R&D organization for the Security and Information
Governance Business Unit within HP Software Products since late 2015.
He has over 15 years of experience in leading global software engineering
teams, serving among the world’s most prominent Telecom carriers and multi-
national enterprises. Hung joined the HP family in June 2010 as Director of R&D
for the Business Technology Optimization (BTO) Ops Business Unit.


Sophia Gu
Director of Engineering, ArcSight Software at Hewlett-Packard Enterprise

Sophia has lead the next generation of ArcSight products. She guided the investigation and analytics for security analysts, and developed the ground- breaking ArcSight Investigate. ArcSight Investigate is an intuitive investigation solution built for Security Analysts to proactively hunt, defeat unknown threats, and decrease the impact of security incidents in an enterprise.


Risto Lähdesmäki
CEO of Idean


CEO and founder at Idean, Risto is an entrepreneurially spirited, jack-of-all-trades Creative Director. He has a special talent for identifying business opportunities for his client companies and is somewhat allergic to the phrase: "This is not possible”. Risto is an entrepreneur and designer at heart, and has worked with start-ups as well as big enterprises his entire professional career.



12:00 pm – Registration & Lunch 

1:15 pm  – Welcome Words by Idean


2:00 pm – hung truong & sophia Gu, engineering at hewlett-packard enterprise

2:30 pm – fireside chat with nick myers, vp of design at trulia

3:00 PM – Coffee Break

3:30 pm – david townsend, chief designer at ibm analytics

4:00 pm – fireside chat with KATE FREEBAIRN, DIRECTOR OF Design at NEST 

4:45-6:30 pm – Cocktail Hour