Beginning a Journey for Design Transformation 

Matt Cutler, Director of Product Management and Lead Evangelist at Cisco, will share his insights and experience jumpstarting and leading Cisco Design’s initiative – a global initiative to transform Cisco’s business and practices with design thinking.

Keynote presentation is followed by a
Holiday Happy Hour at the Idean studio.

Friday, December 15th



Join us for an afternoon of inspiration and discussion around
design-led culture. We will explore the changing landscape
of businesses in the shifting marketplace with:




Matt Cutler
Director of Product Management and Lead Evangelist at Cisco

Matt Cutler is a serial entrepreneur with deep experience and a track-record of success in leading high growth technology teams in dynamic markets including communications and collaboration, online advertising, big data, mobile applications, and predictive analytics.




Risto Lähdesmäki
CEO of Idean


CEO and founder at Idean, Risto is an entrepreneurially spirited, jack-of-all-trades Creative Director. He has a special talent for identifying business opportunities for his client companies and is somewhat allergic to the phrase: "This is not possible”. Risto is an entrepreneur and designer at heart, and has worked with start-ups as well as big enterprises his entire professional career.



5:30 PM – Registration & Welcome drinks 

6:30 pm – introduction by Risto Lähdesmäki, Idean

7:00 PM – matt cutler, director of product management at cisco

7:45 pm – Q&A

8:00 PM – holiday happy hour kicks off